Model wearing bay bikini top and source high wasted briefs in green
Detail photo of mossy tree trunk with river behind

Ethically crafted with the active woman in mind, combining fashion-forward aesthetics with sports-focused functionality. Offering the perfect blend of style and support for all body shapes.

Detail photo of sand pebbles seaweed on shore
Brook tankini top on stony grass river bank

Our Story

Just Am is a female-owned brand on a mission to revolutionise swimwear.

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Sustainability

We minimize our carbon footprint and support the growth of our community.

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Founded in 2023 by two friends, Just Am combines our backgrounds in architecture and fashion.

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Amber and Justine
We’re thrilled to announce that our launch is just around the corner! Dive into our adventure with ethically crafted swimwear designed with real swimmers in mind. Get ready to make a splash! #ethicalswimwear #wildswimming #ecoswimming #makeaspl
Picture yourself floating on waves in our Brook swimsuit. Stay tuned for the exciting launch – coming soon! #brookswimsuit #sustainableswimwear #oceanswimmers #ethicalswimwearbrand #swimwild #outdoorswimming
Absolutely thrilled with how our logo looks on this sample t-shirt! Can’t wait to have them printed and added to our collection. #lidotshirts #logotshirts #lido #lidolife #lidoshorts
Counting down the days until warmer weather to dive into the lido! Our Two River swimsuit is perfect for this. #tworiverswimsuit #lidolife #ethicalswimwear #sunnylidoday #swimforfitness
Swimming presents a multitude of benefits. Beyond calorie burning and muscle sculpting, it also enhances cardiovascular health and uplifts mood, making it a holistic activity for physical and mental well-being. #swimmingfitness #swimmingheals #swimmi
Get creative and mix and match our tops and bottoms for a sporty look that’s uniquely yours!#mixandmatch #sportystyle #ethicalswimwear #sportyswimwear #twopieceswimwear #swimcroptop