Ethically crafted with the active woman in mind, combining fashion-forward aesthetics with sports-focused functionality.

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Detail photo of sand pebbles seaweed on shore
Brook tankini top on stony grass river bank

Our Story

Just Am is a female-owned brand on a mission to revolutionise swimwear.

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Sustainability

We minimize our carbon footprint and support the growth of our community.

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Founded in 2023 by two friends, Just Am combines our backgrounds in architecture and fashion.

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Amber and Justine
The clocks have changed, there’s a chill in the air, and for us winter swimmers, our season has officially begun. There’s something special about these colder months, the buzz of summer has faded from my local lido, and in its place is th
Swim camp in Lanzarote with @swimyourswim and @swimcube Some intensive training in the pool and fish spotting in the sea—such great fun! #SwimCamp #Lanzarote #SwimTraining #OpenWaterSwimming #JustAm #SwimAdventures
Here’s a reminder we’ll be at the Brockwell Lido Community Event TOMORROW from 2-6pm! Come say hi and shop our exclusive swimwear collection at a special introductory price. See you there! #JustAm #SustainableSwimwear #MarketVibes #EcoFri
Our sporty two-piece set—and can you spot the Brook swimsuit too? 👀🌊 #lakeofzurich #JustAm #sustainableswimwearfashion #SwimStyle #rothus #tankinitop #züribadi #zuribaditimeenjoythesun #swimlakeside
On deck at Brettlibadi on Lake Zurich. Perfect spot to relax before a swim. 🌊✨ #LakeZurich #Brettlibadi #SwimDay #JustAm #SummerRelaxation #Brookswimsuit #sustainablefashion #ecoluxeswimwear
Holiday pool vibes in our two-piece set! 💦 #JustAm #LidoShorts #BrookTankiniTop #VacationMode #SustainableSwimwear #sportyswimwear #ecofriendlyswimwearbrand #ecoluxeswimwear #poolday