Our Story
Mission Statement.
Just Am is a female-owned brand creating contemporary and functional swimwear.
Our swimwear collection is thoughtfully crafted with real swimmers’ needs in mind. To make you feel great in and out of the water – confident, comfortable, and empowered.
We are committed to ethical and sustainable practices, and all our pieces are designed and made in London from recycled nylon.
Tested in our local lido, rivers and the sea.
Founded in 2023 by two friends, Just Am combines our backgrounds in architecture and fashion. Driven by a shared belief in the transformative power of exercise and the regenerative potential of nature, we embarked on a creative journey.
Disappointed with the limited lifespan and quality of swimwear, we set out to create something different. We reached out to our community of friends and local swimming groups to establish what people wanted.
We’ve created a collection that not only surpasses these limitations but also aligns with our commitment to female empowerment and sustainable and ethical practices.
Thank you trusting us to be a companion in your water adventures.
With your support, we can continue to create swimwear that makes a positive impact on both you and the planet.
